Top 10 Re-engagement email marketing examples with subject lines for you next email campaign

In B2B marketing, where relationships take time to cultivate and sales cycles are lengthy, even your most valued customers may go silent. But silence doesn’t always mean the relationship is over, it’s a window of opportunity to reconnect, reignite interest, and reinforce trust. A well-crafted B2B re-engagement email can remind past customers why they chose you in the first place, reignite their interest, and bring them back into your sales pipeline. A re-engagement sample email to win back old customers can serve as a powerful tool to re-establish connections and encourage renewed engagement.

Whether they’ve stopped opening emails, paused their purchases, or haven’t interacted with your brand in months, a strategic re-engagement approach can rekindle their connection. This blog explores the most effective B2B re-engagement email examples, complete with attention-grabbing B2B re-engagement email subject lines and proven messaging tactics that drive action.

What is a Re-Engagement Email?

A re-engagement email is a strategic message sent to reconnect with inactive subscribers or customers. Its purpose is to reignite interest, deliver value, and encourage recipients to take specific actions such as reading content, booking a call, or making a purchase. These emails target individuals who have subscribed to a company’s email list but have not opened emails or interacted with the brand for some time. By sending a well-crafted customer re-engagement email, businesses can prompt inactive customers to re-engage, strengthen relationships, and potentially convert them into active buyers.

Re-Engagement Email Best Practices

Re-engagement emails are only effective when executed strategically. Here are the best practices to maximize your success:

1. Segment Your Inactive Customers

Before launching an email re-engagement campaign, start by segmenting your inactive customers. In B2B email marketing, precision is key—sending the same message to all disengaged contacts won’t drive results.
By categorizing inactive customers based on their engagement history, behavior, or purchasing patterns, you can tailor your emails to resonate with their specific needs. Consider segmenting by:

• Time of inactivity: 30, 60, or 90+ days without engagement.
• Past interactions: Contacts who opened emails but didn’t click vs those who never opened at all.
• Purchase history: Customers who bought once but never returned vs those who abandoned their purchase midway.

This level of segmentation ensures that your outreach is personalized and relevant, rather than a generic email blast.

2. Craft Subject Lines That Demand Attention

Your subject line is the first and sometimes only chance to re-engage inactive customers. With 47% of recipients deciding whether to open an email based on the subject line alone, making it compelling is essential.

Tips for Writing High-Impact B2B Re-Engagement Email Subject Lines:

Personalization – Include the recipient’s name, company, or past interaction.
Urgency – Use time-sensitive language like “Final Reminder” or “Offer Ends Soon”.
Curiosity & Value – Tease exclusive content, pose a question, or highlight a benefit.

 Examples:

• “Still interested in [Your Solution]? Let’s reconnect.”
• “We haven’t heard from you—Here’s something just for you”
• “Don’t miss out! Your exclusive offer ends soon.”

3. Deliver Value-Driven Email Content

Once your email is opened, your content must immediately provide value and encourage action.

✔ Keep it concise – Busy professionals don’t have time for lengthy emails. Get to the point quickly.
✔ Incorporate visuals strategically – Use images, infographics, or short videos that enhance your message without being overwhelming.
✔ Use storytelling – A relatable success story or case study can build trust and re-establish credibility.
✔ Highlight your value proposition – Remind customers why they originally chose your solution and showcase updates they may have missed.
✔ Create urgency with FOMO (Fear of Missing Out) – Offer limited-time deals, feature upgrades, or exclusive content.

 Example Email Copy Phrases:

• “Here’s what’s new: Powerful features to enhance your workflow.”
• You’re invited! Gain exclusive access to our premium B2B network where industry leaders connect, collaborate, and grow.
• “Join top industry leaders already leveraging our services for success.”

4. Offer Meaningful Incentives

A well-placed incentive can give inactive B2B customers the extra push to re-engage with your brand. Consider offering:

• Discounts & special promotions: Exclusive deals for returning customers.
• Limited-time trials: Extended free trials or premium access.
• Exclusive content: Whitepapers, industry reports, or case studies.
• Early access to new features: Invite them to test beta versions of your services.

Pro Tip: Align the incentive with your customer’s business needs. For example:

• SaaS companies → Offer extended free trials or onboarding support.
• Service-based businesses → Provide a free consultation or audit.
• B2B ecommerce → Offer exclusive bulk discounts or loyalty rewards.

5. Use a Clear, Actionable Call to Action (CTA)

A well-defined CTA directs recipients toward the next step and improves conversion rates.

CTA Best Practices:
✅ Be clear & specific – Replace generic CTAs like “Click here” with action-oriented prompts such as:

• “Restart your subscription”
• “Claim your exclusive offer”
• “Book a free consultation”

✅ Make it stand out – Use contrasting colors and whitespace to draw attention.
✅ Optimize placement – Position the CTA above the fold so recipients see it immediately upon opening.

By following these B2B re-engagement email best practices, you can reconnect with past customers, strengthen relationships, and drive conversions more effectively. 

Top 10 B2B Re-Engagement Email Examples with Subject Lines

1. Asana

Asana’s email targets inactive or disengaged users by showcasing its customization features, making the platform more enticing. With a friendly and engaging tone, it highlights personalization options and adds a human touch by mentioning Nikki Henderson. This type of re-engagement email is effective for users who signed up but haven’t fully explored the platform, encouraging them to return and interact with new or enhanced features.

2. Dropbox Paper

Dropbox Paper’s re-engagement email targets inactive users by visually demonstrating the tool’s versatility. By incorporating multiple images, the email showcases different ways users can benefit from the product. Its clear and concise structure makes it easy to scan, while the direct headline says “Here’s what you’re missing on Dropbox Paper” creates curiosity and encourages recipients to revisit the platform.

3. Webflow

Webflow’s re-engagement email takes a data-driven approach to win back inactive users. By highlighting key statistics, such as “since we last saw you, 10,234 designers started using our CMS,” the email builds credibility and reinforces the product’s growing popularity. This fact-based messaging creates a sense of social proof, encouraging disengaged subscribers to reconsider Webflow. The email effectively reminds users of the value they’re missing out on, making it a persuasive nudge to re-engage with the platform.

4. Hubspot

HubSpot’s opt-in re-engagement email brings back old customers by prompting them to take action either confirm their interest or be unsubscribed. This creates a sense of urgency and reminds them of the valuable insights they’ll miss out on, such as industry updates, research, and exclusive events. By reinforcing the benefits and making the process seamless with a single-click opt-in, HubSpot encourages disengaged subscribers to stay connected and re-engage with their content.

5. Adobe Creative Cloud

“Make an Incredible Comeback”- Adobe Creative Cloud’s re-engagement email takes a value-driven approach by showcasing new features and performance enhancements instead of relying on discounts or incentives. By highlighting product improvements and reinforcing its benefits, Adobe sparks curiosity among inactive users, encouraging them to revisit and explore what’s new. This strategy effectively reminds customers why the software remains a valuable tool, enticing them to re-engage.

6. Google

Google’s re-engagement email strategically uses the subject line “Build more trust with a custom email address” to win back inactive users by offering a free custom email address for three months. Instead of just relying on discounts, Google provides added value, making it more enticing for users to return. By presenting a limited-time offer, they create a sense of urgency and encourage re-engagement, motivating recipients to take advantage of the free service and reconnect with the brand. This approach effectively highlights the benefits of the service, reinforcing trust and sparking renewed interest in Google’s offerings.

7. Animoto

The re-engagement email with the subject line “It’s Been a While” takes a straightforward, no-frills approach to reconnecting with inactive subscribers. Instead of offering discounts or incentives, Animoto focuses on understanding why the subscriber has been unresponsive. The email presents two simple options: update email preferences to receive more relevant content or unsubscribe if they no longer wish to stay on the list. This strategy benefits the business in two ways – re-engaging those who are still interested while also cleaning up the email list for better deliverability and engagement rates. Sometimes, the best way to win back a subscriber is to simply ask what they want.

8. Linkedin

This LinkedIn re-engagement email is a win-back campaign designed to encourage inactive users to return to the platform. With a subject line like “Caleb, see what’s new on LinkedIn!” or “It’s been a while, Caleb—Come back to LinkedIn!”, it uses personalization to grab attention. The email highlights what the user might be missing and includes a clear call-to-action, such as “See what’s new”, making it easy for the recipient to re-engage. Additionally, by emphasizing LinkedIn’s value like job opportunities it gives users a compelling reason to return and interact with the platform again.

9. Ryte

This is a trial activation re-engagement email designed to encourage users who signed up for a free trial but haven’t started using it yet. With a friendly and conversational tone, it asks the recipient why they haven’t engaged, offering an easy way to reply and share feedback. The email reassures them that it’s okay if the product isn’t the right fit while subtly reminding them of the trial’s benefits. It closes with a clear call-to-action, urging the recipient to start their 10-day trial, making it a gentle yet effective nudge to drive engagement. The subject line is likely something like “Brent, we noticed you haven’t started your free trial yet” or “Still interested in trying Ryte Basic Suite?”, aiming to grab attention and spark action.

10. HootSuite

This is a re-engagement email targeting inactive users who haven’t logged into Hootsuite for a while. It highlights new features and improvements to entice users to return and explore the platform. The messaging reassures recipients that Hootsuite has evolved based on user feedback, making their experience more efficient and valuable. The subject line is likely something like “See what’s new in Hootsuite!” or “Things have changed since you last logged in”, aiming to spark curiosity and drive logins.

The key takeaway from these B2B re-engagement email examples is that re-engagement isn’t just about recovering lost customers—it’s about rekindling interest, reinforcing value, and creating opportunities for long-term retention. Successful strategies vary based on customer needs, whether through feature highlights, incentives, data-driven messaging, or opt-in confirmations.

The brands highlighted are Asana, Dropbox Paper, Webflow, HubSpot, Adobe Creative Cloud, and Google demonstrates different re-engagement tactics that businesses can adopt. What matters most is delivering personalized, compelling content that encourages action. A well-crafted B2B re-engagement email campaign can make all the difference in reviving interest and driving engagement.

Ultimately, re-engagement emails serve as more than a last-ditch effort; they are a strategic tool to maintain meaningful relationships, improve customer loyalty, and drive continued business growth.

Looking to optimize your B2B lead generation strategy? Almoh Media specializes in helping businesses re-engage prospects, nurture leads, and drive conversions through data-driven marketing solutions. Get in touch to learn more!

FAQ

1. What are re-engagement email templates, and how can they improve customer retention?

Re-engagement email templates are pre-designed email structures that help businesses reconnect with inactive customers. These templates include attention-grabbing subject lines, value-driven content, and clear CTAs to encourage recipients to take action, such as revisiting a website, renewing a subscription, or engaging with a product update.

2. How do you run a successful email re-engagement campaign?

A successful email re-engagement campaign involves segmenting inactive customers, crafting compelling subject lines, delivering value-driven content, and using personalized incentives. The key is to remind recipients why they subscribed in the first place and provide a strong reason to re-engage with the brand.

3. What are some effective B2B email marketing examples for re-engagement?

Effective B2B email marketing examples for re-engagement include emails from brands like Asana, Dropbox Paper, and Webflow. These emails often highlight product updates, showcase success stories, or offer limited-time incentives to encourage past customers to return and interact with the brand again.

4. What are the core components of a strong re-engagement email marketing strategy?

A strong re-engagement email marketing strategy includes segmenting inactive users, writing compelling subject lines, offering valuable incentives, and using a clear CTA. Businesses should also track engagement metrics and optimize emails based on customer responses.

5. Can you share some customer re-engagement email examples that have worked well?

Successful customer re-engagement email examples include Google’s free trial extension, Adobe Creative Cloud’s feature updates, and HubSpot’s opt-in confirmation emails. These emails effectively remind customers of the brand’s value while offering a strong incentive to re-eng